Organic food and products outpaces conventional, hits $76.6 billion in 2025, says OTA report
In 2025 the organic food and products industry posted its strongest growth since the COVID-19 pandemic, reaching a record $76.6 billion, according to Organic Trade Association’s 2026 Organic Market Report. Total organic sales expanded 6.8% year-over-year, double the 3.4% growth rate across the broader comparable conventional market. At this rate the industry is on track to hit the $100 billion milestone by 2030.
RFK Jr. calls for regenerative agriculture – companies heed the call by greenwashing
In 2020, Cargill announced it will advance regenerative agriculture across 10 million acres in North America by 2030. Three years later, Nestlé said it will source 50 percent of its key ingredients from farmers adopting regenerative practices by 2030. By the same year, General Mills wants to advance regenerative agriculture on 1 million acres of farmland. “Regenerative agriculture” is everywhere, but what does that phrase actually mean?
Though it is historically known as a sustainable farming philosophy grounded in Indigenous knowledge that prioritizes soil restoration and ecosystem biodiversity, regenerative agriculture has no universal definition. Like many terms in the sustainability stratosphere — eco-friendly, all-natural, net-zero — regenerative is quickly becoming a buzzword used by corporations to exaggerate sustainability claims without actually changing their food production practices. Although there are several independently certified regenerative labels, the lack of an overarching certification opens the door to misleading co-optation.
New Report Identifies “Toxic” Impact of No-Till Agriculture, Inaccurately Referred to as “Regenerative”
As a research-based and farmer-centered organization, Rodale Institute has always followed the science. Supporting producers with proven, evidence-based information is the Institute’s priority and we conduct agricultural research that empowers farmers and ranchers to farm in a way that safeguards their land against practices that deplete their soil and damage their long-term economic outlook.
Natural Grocers® Expands Private-Label Brand With Regenerative Organic Certified® Pasture-Raised Eggs
Natural Grocers®, the nation’s largest family-operated natural and organic grocery retailer, is introducing Natural Grocers® Brand Regenerative Organic Certified® Pasture-Raised Eggs, a new private-label offering that reflects the company’s longstanding commitment to supporting regenerative agriculture, humane animal care, and small family farmers.
Digital storytelling for retailers to attract organic produce shoppers
See how retailers can attract organic shoppers with digital storytelling, social media and targeted online offers.
How a New Approach to Store Brands Helped Natural and Organic Foods Go Mainstream
As Whole Foods expanded in the 1990s, Denis Ring ’84 took on the challenge of developing the grocery chain’s 365 brand. Wooing shoppers with joyful design and affordable prices, he harnessed the power of private labels to expand the scale of organic and all-natural foods.
