Why investors and farmers are betting on organic agriculture
For decades, the discussion around organic farming has centered on important tenets of sustainability, environmental health, animal welfare, and a vision for food that heals rather than harms. But in America’s fields today, a different conversation is taking root and is grounded in profits. With new economic data and over 40 years of side-by-side comparisons between organic and conventional systems, we can now confidently say that organic is no longer just a values-driven choice; it’s the most profitable model available to U.S. farmers.
Organic increasingly more profitable for WY farmers
Just half of farmers in Wyoming and across the U.S. are expected to turn a profit, because of a number of issues including higher costs for chemical fertilizers and pesticides, as well as the Trump administration’s efforts to reshape the global economy through tariffs. But a new report shows how organic farming has quietly become the most reliable path to profitability.
Congress Members Call for Growing Organic, as Regulatory Failures to Ensure Protection from Pesticides Mount
As a mounting number of scientific studies link pesticides to adverse health and environmental effects not evaluated under the U.S. Environmental Protection Agency’s (EPA) pesticide registration program, members of Congress are planning to introduce legislation that elevates the organic solution. To this end, Beyond Pesticides and allies are calling on U.S. Representatives and Senators to become a cosponsor of the Opportunities in Organic Act, which is expected to be reintroduced in early 2026 by U.S. Senator Peter Welch and U.S. Representative Jimmy Panetta.
Organic strawberry volume on the rise
Following a demand-exceeds-supply situation in California, improving weather promises increased organic strawberry volume. Learn about market outlook for 2026.
Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum. Therefore, the novelty of this study arises from adopting a new perspective of opulence and integrating reasons for organic food purchases. Findings reveal a substantial attitude–behavior gap, despite health concerns influencing the attitude, while perceived behavioral control and subjective norms highly affect buying intentions. Influential pricing lacks significant impact on organic food consumption. Consumers are driven by healthy lifestyle choices in their purchases. By offering a novel perspective and quantifying the drivers of organic food consumption as an expression of the opulence associated with healthy lifestyle patterns and sustainable living, this study contributes substantially to the field. Notably, this research decodes the intention to buy organic food as a means to adopt healthy-opulent-lifestyle patterns.
