The Natural Effect -- Category --
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By | February 19th, 2014 | Organic News |

Concerned about the food you eat but unsure about what different labels really mean? You’ve got to check out our video!

“The Natural Effect,” a hysterical mockumentary-style look inside “The False Advertising Industry,” shows consumers just how easy it is for brands to label their products as “natural.”

Only the USDA organic seal guarantees that food is produced without the use of toxic pesticides, hormones, antibiotics, and genetically engineered ingredients.

Our video already has over 850,000 views and is being featured all over the Internet on news sites and blogs alike.

As Prevention writes the, “video explains just how duplicitous the food industry has been.

Mother Nature News explains that the new campaign uses, “humor to highlight the fact that natural does not mean the same thing as organic.”

Salon notes, “Kraft did the very thing mocked in the video, announcing that it will now advertise its American cheese product (it can’t legally call it cheese) with images of grazing cows.”

Watch, enjoy, share and remember – Only organic is the real natural.



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