Is the organic industry talking to consumers the right way?
New Organic Trade Association research explores how Gen Z and millennial shoppers respond to organic messaging and what marketers may be overlooking as the category looks to its next phase of growth and reach its goal of $100 billion in sales in the coming years.
England targets 10% organic farmland in major government shake-up
England’s organic farmland could almost triple over the next decade under a new government plan aimed at boosting British food production and capitalising on a £3.9 billion organic market.
Why I’m Considering Organic Dairy for Better Nutrition and Health Benefits
I always thought organic just meant avoiding pesticides. That’s part of it, but organic dairy also gives you more bang for your buck nutritionally. Organic dairy cows are required to spend time grazing on pasture, so their diets are heavier in grass and other forage, which is naturally high in omega-3 fatty acids.
Building Organic Connections through the Transition to Organic Partnership Program (TOPP)
For organic farmers, learning is an essential principle. “So much of organic is knowledge-based, but it’s also learning how to fine-tune that knowledge base to your particular climate and your particular skill set,” Jack shares. He sees a fundamental difference between what he calls conventional agriculture’s “farming by prescription” and the management required in organic agriculture. “There are basic rules and principles that all organic farmers are bound to, in the National Organic Standard, but you have to tune them to your abilities and to your environment. And that is the trick, because everybody has different abilities, and everybody has different skills.”
‘The Land Is the Leader’
We thought that we’d start an organization that would provide a challenge for young people, a challenge for them to work to solve a problem in the community, and at the same time we would help support them through college, but then also employ them on the farm. Young people were pivotal from the very first iteration of MA‘O Organic Farms.
